The marketing mix promotions Essay Example | Topics and Well Written Essays - 500 words

The merchandising mix promotions - Essay Example(Lucas) One way to cope with situation is to constantly stick in and innovate fast with balanced business strategy with right mix of buyers both giant retailers to the small tree shops. (Byrnes, Berner and Zellner). Simply, if we take an example of detergents, they were largely promoted and viewed as commodities used for the cleaning purposes however the new paradigm shifts in the industry forced giants like P&G to look for more innovative ways of promoting largely popular reproachs like course. The new demands from the consumers, P&G through innovative promotional activities remodeled the same and Tide was projected something which provides an opportunity to be a good mother or good father or good wife. I look at the mentation of enhancing and brushing up the bond between the commodity and its conterminous users is not the case as Revlon since long has been promoting that they are selling hope instead than cosmetics whence th e idea that the bond between the end user of the goods and the brand itself is not new. I consequently, believe that the positioning your brand as a proponent of generating the rarefied position of the brand to the level where it become almost a generic product with emotional attachment of users.Having defined the position that the Through Tide, P&G is rather selling an opportunity to be a good wife, good mother or father, I believe that this further necessitate a different approach towards the promotional activities which P&G use to practice in the past. Since Internet is now taking over the place of traditional advertisement channels therefore a more focused approach is required to direct promotional activities to the internet. As the presupposition that the brands must let the cat out of the bag to the consumers eye to eye rather than just focusing on what product can do for you therefore promotional activities for media should be focusing more on building up rapport between t he consumers and products