Animal Benefits

Much More Than Just a Friend In history there has always been the phrase, â€Å"man and his best friend†. This symbolizes the special bond shared between a dog and his master. Man and canine have been attached to each other historically by the necessity of protecting the herds and hunting for food. Man and dog originally became paired as humans were considered hunters and gathers, and both dogs and humans we're social creatures that hunted in the daytime. On the other side it has been found that dogs have a natural instinct to attach themselves to man.This longstanding relationship has been roven as † a dog Jawbone found in Iraq led scientists to believe that dogs were domesticated over 14,000 years ago' (Lear). By human nature, we seek unconditional love. Animals help enhance people's quality of life, not only by improving their physical well being, but also improving their mental state. Animals have been scientifically proven to decrease stress, lower blood pressure, d ecrease incidents of heart attacks, and improve overall mental health. There is evidence of simple facts such as, â€Å"People with pets have lower blood pressure in stressful situations than hose without pets† (Segal 1). Playing with a pet can elevate levels of serotonin and dopamine, which calm and relax which then has pet owners have lower triglyceride and cholesterol levels (indicators of heart disease) than those without pets. Heart attack patients with pets survive longer than those without again supporting the evidence of the physical affects of owning a pet. Research states that pet owners over age 65 make 30 percent fewer visits to their doctors than those without pets. † The physical benefits of owning a pet seem to be endless on so many levels (â€Å"The Benefits of Pet†).Then there are a variety of examples that are connected to the mental and physical well being ofa pet owning individual. On a daily basis owners of dogs have been found to have lower cholesterol and triglyceride levels when compared to their non-dog owning counterparts. Interestingly enough, studies have included an even match with patients evenly matched for weight, diet, and smoking habits. The study progresses with the participants taking stress tests and physical examinations. The patients who were dog/pet owners, or who were in the presence of n animal demonstrated lower heart rates and blood pressure during the test (O'Connor).The integration on animals in various forms of treatment has had an overwhelming response of shortened recovery time from children to the elderly. Most would not think that the companion of an animal may help a person physically but in many ways it does both directly and indirectly. Dogs were initially used in a mental health facility in the 1700s, and then again by the American Red Cross in military convalescent care after World War II. The Children's Hospital of Orange County stablished one of the nation's first, and leading pet th erapy programs.This hospital became one of only a few hospitals in the nation to offer such services. Currently, only fifty hospitals offer pet therapy and this is a surprisingly low number considering the proven medical benefits. However, in this instance the pets used to assist in the recovery were only used with young/pediatric patients. The therapy dogs and their owners aid children in the medical and surgical wards of the hospital, as well as in the physical, occupational, and speech therapy departments. (â€Å"Patients Appreciate Pet Partner†).The unconditional care and love given by these dogs not only raised the spirits of the sick children but it also provided time where they could escape from the daily treatments and life of living in a hospital There is also statistical data supporting the many benefits of pets and their affect on the elderly. For example therapeutic horses have been shown to have a positive impact on many individuals with a variety of disorders. à ¢â‚¬  Anna suffered a stroke and was physically sound in every way except for her speech. She could only utter one word, and then 0 seconds to a minute would pass before she could say another.But when leading her around on Lucky, I looked back at Anna and asked how she liked the ride. She said, ‘l like it Just fine. This is the first time IVe ever been on a horse! ‘ I nearly fell over! † (Barnard 2) â€Å"The Human-Animal Bond may be defined as the relationship between people, animals and their environment† (â€Å"The Human-Animal Bond†). Clearly these examples above show that no matter the age of the person, animals will have a positive effect on the quality and quickness of the healing process. Additionally, pets elp keep their owners in shape as well as assist the physically and mentally challenged.To have a dog means added responsibility such as walking, lifting, and physical grooming ofa pet, which supplies daily physical activity. Physical acti vity leads to overall improved health with leads to fewer visits to the doctor for minor health issues (â€Å"Why Man's Best Friend Is Man's Best Friend†). These are all common movements that a physical therapist would require of their patients that can be reinforced in the home â€Å"off hours† keeping the patient strong and moving. In one tory, a dog sits for hours caring for a mentally and physically disabled person while enduring immense pain but not whining due to not wanting to upset her. [V]anZante realized she had been parked on Max's tail the entire time. Max hadn't complained at all. ‘He was in pain, clearly, but he seemed to know that she had special needs, so he just sat through it,†(Carmichael 1). It is a heartfelt story that illustrates how dogs aid in the support of the handicapped. Throughout the nation, there are therapeutic riding programs design to work with physically or mentally challenged individuals to mprove their physical strength a s well as a compassion for another creature.UpReach, located in Derry, is a non-profit organization, which works with children and adults with the interaction with horses. The program is designed to improve the physical, emotional, and psychological development of these individuals. Research has found that the walking motion of the horse imitates movement of the human body. Many of the children have difficulty with gross motor skills, and riding moves the muscles in their backs and buttocks, which helps with the improvement of these motor skills. Grooming, petting, and feeding of the horses incorporate fine motor skills. The community they (UpReach) serve includes, but is not limited to, people with the following challenges: Cerebral Palsy, Traumatic Brain Injury, Autism Spectrum Disorders, Learning Disabilities, Multiple Sclerosis, Muscular Dystrophy, Visual or Hearing Impaired, Intellectual Disabilities, Down Syndrome, Sensory Integration Processing Disorder, Post Traumatic Stress Disorder and Youth-at- Risk† (http://www. upreachtrc. org). Patty Sexton, a volunteer at the UpReach Program of New Hampshire commented, â€Å"l have seen huge improvements while I have been here this past year.When I began, the therapist and I had to hold/position the young client the entire time. Unable to sit unassisted in the beginning, ne now sits rather well independently. The therapist spends a great deal of time alternating positions; sitting forward, riding backwards, sitting side-ways. These changes work to develop different muscles†¦ † Personal stories are written all over the world of how animals have physically changed a person's life. Pets have been found to decrease depression, increase self-esteem, and give individuals a sense of control.This area as endless research in support of the positive affects animals can have on a person. â€Å"Pet owners are less likely to suffer from depression than those without pets† (Segal 1). According toa new study published in the Journal of Personality and Social Psychology, pets offer the same emotional benefits as human friendship. Current research at the Miami University and St. Louis University surveyed 217 people looking at variables such as depression, loneliness, illness, self-esteem, and activity-levels.Individuals who had pets scored higher on all aspects of the survey and were found o have overall higher self-esteem and less loneliness. Another study was administered to look at dog owners and how a pet filled their social needs. The authors write, â€Å"†¦ to the extent that their dogs fulfilled needs related to belongingness, self-esteem, meaningful existence, and control, owners enjoyed a range of better outcomes (i. e. , less depression, less loneliness, greater self-esteem, greater happiness, and less perceived stress)† (â€Å"The Psychological Benefits of Owning Pets†).As told in the movie, War Horse, â€Å"We'll be alright Joey. We're the lucky ones , you and me. Lucky since the day I met you. This demonstrates the companionship between a man and his horse, and how it was the strength needed to overcome the hardship that the main character faced throughout the story. Pet owners with AIDS are far less likely to suffer from depression than those without pets. â€Å"The benefit is especially pronounced when people are strongly attached to their pets,† says researcher Judith Siegel, PhD (â€Å"What Are the Health Benefits of Owning a Pet†). There is also currently a program called PAWS for reading.This program allows children to read aloud to a therapy dog or cat, or even a bunny in order to improve reading and ommunication skills. Children read individually to trained therapy pets (and their handlers) in schools, libraries, or other settings so that they can feel comfortable and confident. This has also been applied to children with fears of going to a dental procedure. After all, a dog will not correct them or make them feel awkward if they stumble, unconditional love and respect seems to apply in so many different ways and applies to a variety of pet therapy programs.Animals have been proven to give mood stabilization and a feeling safety. A pet provides consistency to our lives. â€Å"[Pets ay well represent the lost relationship of the mother to infant; that is complete and total devotion, love and adoration. They can help bridge the developmental transition from infancy to childhood; from dependence to independence; from isolation to social integration at varying times and stages in our lives† (Friedmann 1). Caring for a pet can significantly affect daily routine and gives us something to look forward to each day.All of this is an important factor to include when a person is dealing with grief and death. For example in the book, Marley and Me, Marley creates a sense of security in the household emotionally. There the three of us stayed, locked in our embrace of shared grief† ( Grogan 49). Pets have been found to relax us and focus our attention away from our problems and worries. Research even suggests that a pet can be a better listener than most people.Married women teel that they are listened to better by their dog than their husband, and husbands like to talk to their dog more than their wife since they never give their opinion. This constant communication helps people problem solve and work through difficult situations. If we look back to one of the original intentions of the dog, it would be for protection. As families traveled across dangerous terrain and encountered unknown predators, the dog has given a sense of safety. It is proven that pet owners feel less afraid of being a victim of crime while walking their dog or in their home.I personally know my family has no desire to have a gun in their home since we feel confident in our dogs' abilities to protect us. This leads toa home with less anxiety as well as one of our most important emotional s tabilities of safety. From 1970 to 2010, the number of dogs and cats in homes has increased from 67 million to an estimated 164 million (â€Å"Pet Overpopulation†). The National Institutes of Health, with funding from Mars Pet Food, recently developed a to study to analyze the benefits of human-animal interaction.The program, operated through the National Institute for Child Health and Human Development, offers scientists research grants to study the impact of animals on child development, in physical and psychological therapeutic treatments, and on the effects of animals on public health, including their ability to reduce or prevent disease. The institute feels it's critical to establish a scientific foundation for the vidence that animals are good for people, even if it already seems obvious to most of the population.Our current insurance system needs to reward individuals or families that own a pet, since it is clear they can reduce health issues and improve overall physic al and mental wellness. An animal is non-judgmental, they help us feel needed and give us unconditional love and trust. They listen to our troubles and sit close through the good times and bad. In stories they have always have been our hero. All research seems to conclude that theyre numerous physical and psychological benefits of having a pet in your life.

Human Resources Information System (Hris) Essay

There are many different purposes, functions and components to HRIS software systems. Technology has been constantly expanding, and with all the new possibilities, companies are able to use these software systems to help their HR departments perform their jobs faster and easier. Large businesses want to make the most amount of money, by spending the least amount possible; with HRIS they are able to realistically achieve this goal. Businesses need to grow and expand or they will not succeed. The main purpose of an HRIS is so companies can use it internally to keep track of the store’s budget, payroll and employee information more accurately and efficiently. Many large human resource organizations develop or buy these software systems to improve their HR operations while trying to keep the total operating costs low. The more a business can save on wages, the more it can spend on the company internally, to invest in improving the other departments as well. Some companies use HRIS systems to help them communicate worldwide; companies can have one business with several stores around the world that speak different languages. HRIS software systems main function is to help HR personnel handle and process large quantities of information that is tracked and updated automatically; this allows HR staff to focus on personal interaction with employees, instead of dedicating the majority of their time to paperwork. The key functions of an HRIS software system are to create and maintain employee record, adhere to legal compliance, forecasting for future planning, strategic alignment and enhanced decision making (Dessler, 2011, pg 61). The other functions that an HRIS system can perform include items such as control, effectiveness, flexibility, efficiency, responsiveness, accuracy, ease of use, automation, timeliness and process improvement (HR Systems Strategies Inc, n.d., pg. 1). The companies that are worldwide can use this to communicate the same thing to other countries with the HRIS system. HRIS software systems can have many components to it; however, not all companies require the same components. The general components that most large HR organizations have include a database to store employee information, time and labour management to track employee attendance, payroll to ensure employees are paid correctly and legally, benefits to ensure employees have appropriate benefits and retirement investments, recruitment to help build the company’s workforce, training for new or promoted employees, organization charting and scheduling for employees shifts and breaks and an employee interface for employees to review personal information (Jennifer, n.d., pg. 1)(Dessler, 2011, pg 58). Some companies can develop their software systems to be capable of performing things such as a salary analysis, budget planning, job design and performance reviews (Cezanne, n.d., pg. 1). The cost of an HRIS software system can depend on many factors, such as how complex or simple it is and if it was specialized for your company or if it is a general system. Large companies such as fortune 500 can run systems around the tens of millions of dollars, but smaller companies can run systems for less than a thousand dollars (HRIS, HRMS and HR, n.d., pg. 1). The reality is that there are many different HRIS software systems for any price range, but however much you invest into it, is how much you will get out. The HRIS system that a company chooses should not be based on how complex the system is, but how beneficial the system will be to help improve the businesses HR department. The impact of technology has changed the role of HR in many different aspects. The most obvious positive effect of using technology in an HR department is the increase of accuracy and efficiency, which in turn reduces costs and improves results within the company. The use of technology makes it able for HR to dedicate less time to paperwork and more time to employee interaction (Hall, 2012, pg. 1). Works Cited â€Å"Cezanne.† Cezanne. Cezanne Software Limited, n.d. Web. 20 Sept. 2012. . Dessler, Gary , and Nina D. Cole. â€Å"Human Resources Management and Technology.† Human Resources Management in Canada. 11th Canadian Edition ed. Toronto: Pearsons Canada, 2011. 58,59,61,62, 63. Print. â€Å"HR Systems Strategies Inc | HRIS Software Canada / US.† HR Systems Strategies Inc | HRIS Software Canada / US. N.p., n.d. Web. 20 Sept. 2012. . â€Å"HRIS, HRMS and HR software FAQà ¢Ã¢â€š ¬Ã¢â€ž ¢s.† Free HRIS HRMS and HR Software Buyers Guide. N.p., n.d. Web. 20 Sept. 2012. . Hall, James. â€Å"Impact of technology on human resource management | Importance of Technology.† Importance of Technology. N.p., 1 Mar. 2012. Web. 20 Sept. 2012. . Jennifer, Kristin. â€Å"The Components of an HRIS System | eHow.com.† eHow | How to Videos, Articles & More – Discover the expert in you. | eHow.com. N.p., n.d. Web. 20 Sept. 2012. .

Golden Valley Foods, Inc. Essay

In this case, that Neal Middleton is trying to decide why Golden Valley Foods, inc., isn’t as profitable as it once was. I would suggest to Neil Middleton to do a big change in the company’s policy, and do market segmentation. Golden Valley Foods has a line-forcing policy, requiring any store that wants to carry its brand name to carry most of 65 items in the Golden Valley Foods line. This policy, resulted in a decreasing in its sales. Unfortunately, smaller stores are not generally to accept the Golden Valley Foods policy. Then most of their sales come from major supermarket chain store such as Safeway, Kroger, and A$P. According to the last president of the company said â€Å"The influence of our old parent company is still with us. As long as new products look like they will increase the company’s sales volume, they are introduced. traditionally, there has been little, if any, attention paid to margins. we are well aware that profits will come through good products produced in large volume.† I think that, by reducing the large amount of items in the policy Golden Valley Foods could increase its sales; marketing is the process of discovering and translating consumer needs and wants into product and service specifications, creating demand for these products and services and then, in turn, expanding the demand. Goods and services do not move automatically from the makers to the users. A marketing segment is a meaningful buyer group having similar wants. Market segmentation is the process of grouping buyers into different categories having common desires or needs. Thus, segmentation is a consumer oriented marketing strategy.; that could increase the sales as well.

Marx and Capitalism. Why and how does Marx think Capitalism is bound Essay

Marx and Capitalism. Why and how does Marx think Capitalism is bound to collapse - Essay Example Rising unemployment levels, recurring layoffs, tumultuous stock booms and corporate scandals are indicative of the economic crises that would reach sufficient proportions to cause a collapse of capitalism. One must therefore look into the contradictions and sources of instability in this system to understand why capitalism will eventually fail. Karl Marx’s understanding of the collapse of capitalism The views of several contemporary and traditional economists were substantially different from Karl’s Marx’s ideas. Most economists, including prominent ones like Adam Smith, felt that free market economics and hence capitalism was a given fact. They presumed that it emanated from man’s propensity to exchange goods and services. Also, these economists focused on the interaction between man and products rather than between the market participants themselves. Wage labour as well as its relation to capital was the key concern for Marx. He felt that it was more cri tical to study the relationship between people who participated in these systems. In conventional economics, a millionaire who purchased a loaf of bread was treated in the same way as a simple wage labourer. Furthermore, the person selling the item was nothing more than a trader. However, Marx challenged this thinking by showing that people were not equals in capitalist markets. The rich and the poor had different relations to capital and wage labour (Marx and Engels, 1997). Therefore, contradictions arose in this process, yet they were ignored by predominant economists. Karl Marx acknowledged that capitalism perpetuates poverty and inequality. However, these were not sufficient ingredients to lead to its end. Instead, he stated that the cyclical and frequent economic crises that occurred in the capitalist system could lead to an unstable and insecure environment. Workers would lose confidence in their methods of earning a living because the system in which they worked constantly th reatened to make them superfluous. The antagonism that would arise from that situation would lead to a state of anarchy. In other words, economic crises that are inevitable in capitalism cannot guarantee workers even the miniscule amounts to which they were entitled. Such problems would cause a breakdown in world systems. Capitalism does not just affect workers alone; it also has an impact on owners of capital too. The bourgeoisie are in a war for survival; they are fighting against themselves as well as against the proletariat. For this reason, when minor economic crises occur, they can lead to a war as well as an increase in class struggles between the two groups. The possibility of a revolution thus arises because of these crises. Marx did not believe that the revolution was expected, but that it was a possibility that workers could embrace in their response. For a revolution to occur, it is not sufficient for the oppressed to be unable to sustain their living conditions. The upp er classes must also be unable to maintain their old system of governance. Since instability affects both parties, then it is likely that it will lead to a collapse. In order to understand Marx’s prediction of collapse in capitalism, it is critical to understand how crises occur in the first place. The theorist explained that owners of capital had one sole aim when conducting business and this was to accumulate more capital. It was not that they were greedy for money; however, they needed to accumulate more capital in order to beat their rivals. In capitalism, a manufacturer often uses their money to purchase resources in order to create goods. This person would not be able to produce those goods if they lacked vast finances to begin with. Once these individuals make

Critical Success Contextual Factors among SMEs in Saudi Arabia Essay

Critical Success Contextual Factors among SMEs in Saudi Arabia - Essay Example The intention of this study is Saudi Arabia, one of the richest Arab countries. Albeit geographically small compared to Russia and the United States, the country easily bested the two cold war super powers in terms of oil production with an estimated 10.5 billion barrels per day (bbl) for 2010 estimates. Oil is a very important commodity for the global market and it is very critical to move the economy of essentially all countries. Yet, despite this seemingly huge advantage, the country pales is not among the leading economies of the world. This is mainly due to the fact that aside from its huge oil deposits, the country is void of other natural resources. Still, among its peers in the Arab world, Saudi Arabia is among the richest nations. The country is a sprawling land of about 2.15 million square kilometres hosting about 25.7 million inhabitants. It is a Muslim country and monarchy is its form of government. Interestingly though, among the population of the country, about 7 millio n are foreigners working in the country. However, aside from the oil companies, major companies hold the bulk of businesses in the country. Recently though, Saudi entrepreneurs are picking up the pace and are steadily becoming a force for economic growth for the country. This is very important because for so long now, the country’s economy has greatly relied on oil revenues which, being a natural resource, is strongly influenced by the government despite the existence of foreign business partners. 1.1.1 SMEs in Saudi Arabia It is important though that these SMEs step up in Saudi Arabia. It is noteworthy to recognize the strong growth of these different entrepreneurs which now accounts to about 93% of the total enterprises in the country. It is lamentable though that despite of this, the sector’s contribution to job generation is a mere 24.7 percent. Although these are small and medium scale enterprises employing only a handful of employees (59 and below for small while 60 to 99 for medium), it is important for the country to be able to get more out of these budding entrepreneurs in order to give more jobs to the Saudis (info provided

Hume's Posteriori Argument against Miracles Is not Valid Essay

Hume's Posteriori Argument against Miracles Is not Valid - Essay Example The ‘a posteriori argument’ states that even if miracles were a possibility according to evidence, they in fact, have never occurred (Johnson & Anthony, 72). Hume’s ‘a posteriori argument’ has some merit from a general perspective, they are problematic from the perspective of an individual miracle test-case, i.e., the alleged resurrection of Jesus. I will argue that although the first of Hume’s three ‘a posteriori argument’s succeeds in showing that there may be no miracle proofs, it doesn’t show that there is not a sufficient probability for establishing our test case. Anti-Thesis In his first argument from a posteriori considerations, Hume sets out the qualitative requirements of a proof and a successful probability for a miracle along with the quantitative requirements of a miracle proof, and he argues for the (implied) thesis that the quantitative requirements of a proof have not been satisfied (Hume, Enquiry, 116-117). For Hume, the following qualitative conditions are required for a good individual miracle-testimony: the witness must be highly educated, socially outstanding, patently honest, have lots to lose by lying, and be situated in such circumstances that, if lying, exposure would readily result. But also, according to Hume, a "full assurance" i.e., a proof-based on the satisfaction of these qualitative conditions is not forthcoming, since there has not been "a sufficient number" of conjoinings of qualitatively good individual miracle-testimonies with the miraculous objects of those testimonies (Hume, Enquiry, 56,58). Thus, in defense of the thesis that the testimony for a miracle does not amount to a proof, he points out that there have not been enough witnesses who have these qualifications. Although Hume does not in "Of Miracles" defend his list of qualifications of a good witness, it is reasonable to think that Hume built up these criteria by his observation of human nature in many circ umstances quite independently of miracle reports. As Hume points out in the introduction of his A Treatise of Human Nature, We must†¦ glean up our experiments in this [study of human nature] from a cautious observation of human life, and take them as they appear in the common course of the world, by men's behaviour in company, in affairs, and in their pleasures (p. xix). In view of Hume's weigh scales consisting of opposing frequencies of constant conjoinings-now with those of the allegedly violated natural law on the one side and those of testimonies and their objects on the other-the implication of Hume's assertion is that the scales are heavier on the side of natural law (i.e., natural law descriptive of the physical, non-human world). Response to Anti-thesis Recall that Hume's first ‘a posteriori argument’ holds that there is in fact no miracle proof because history gives us no miracle attested by (1) a sufficient number of (2) highly educated, (3) socially out standing, (4) patently honest men who have (5) lots to lose by lying and who are (6) situated in such circumstances that, if lying, exposure would readily result (Hume, Enquiry, 116-117). I will examine each of these criteria of credible testimony individually and with respect to our miracle test- case, i.e., the alleged resurrection of Jesus. 1. No sufficient number is not sufficient for

Individual Case for Taxation Study Example | Topics and Well Written Essays - 750 words

Individual for Taxation - Case Study Example ify for both options because of their recent house contract and the mortgage firm’s advice for closing in the course of the fourth week of December 2013. Since the couple’s itemized deductions are far less than their standard deductions, standard deduction is a favorable decision (J. K. Lasser Institute, 2012). To be certain, Michael and Frances can have their lawyer or tax experts draft their returns for both alternatives. Michael and Frances have been handing over joint returns for a while. Inflation fluctuations and changes in the current permanent tax laws are made to aid in easing the marriage penalty. The couple should always want to employ the standard deduction technique that offers them the largest tax merit (Wodon, 2014). As a couple, Michael and Frances spend moderately on health insurance, loan payments, state and domestic taxes, generous contributions, and a range of miscellaneous item. As a result, the couple would largely consider itemizing deductions. However, the recent purchase of a new home makes itemizing option unfavorable. The situation in 2013 is that the purchase of the new home eased the couple’s filing of their joint return owing to paying the deduction of acquisition mortgage and unreimbursed employee business costs. The sum amount of standardized deductions is far more than the itemized ones (Eng, Galper, Ivsin, and Toder, 2013). In 2013, the couple can prepare the joint return by making standard deductions. A standard deduction should allow the couple to go into itemized deductions in the future. A standard deduction in 2014 should allow the couple to choose the most valuable deduction alternative for them or compel them to select one or the other. An issue I identified with the situation is the couple’s filing condition. The case study does not specify whether the couple has ever filed a joint tax return separately before 2013. If so, then the couple’s record should indicate joint effort towards deciding the type of

PLANNING Research Paper Example | Topics and Well Written Essays - 1000 words

PLANNING - Research Paper Example However, on the other hand, if any organization is not planning adequately then, it is on route to damnation to say the least. Additionally, it is important to mention that too much of something is always bad and same goes with planning. The organizations and managers that succumb to planning unnecessarily do not have sufficient time to implement and translate plans into the reality. The value of modifying strategy was revealed in order to survive in the global corporate arena. Each and every country in the world is known to have divergent cultural norms and therefore, it is imperative for the companies to modify their practices according to the environment of the local economy. Ireland, D., & Hitt, M. (1999). Achieving and maintaining strategic competitiveness in the 21st century: The role of strategic leadership. Academy of Management Perspectives Vol 13 (1) 43-57. The leading firms are famous for building a consortium of strategists and operational management. The strategists are responsible for planning new practices and products and the operational managers are there for making these concepts a reality. The abovementioned division is necessary because those who plan cannot implement and those who implement cannot plan. In this manner, a synergetic relation gets birth and therefore, the doers have to work closely with the thinkers. The planning remained an integral part of the business in all ages but in the era of the 21st century, it is more than an integral now because it is the heart and soul of the commerce. The environment of each and every industry in the world is changing rapidly and therefore, the businesses have to change their strategic stance in order to cope with varying climate. The organizations that are planning without any plan are nonexistent because they cannot survive in the challenging market environment of the 21st century (Ireland & Hitt 1999). The entrance of foreign competition placed a premium on the practice of planning and becaus e of this reason, the companies are needed to use more complex methods of planning in order to live their days peacefully in the modern era that is plagued with technological interventions. The planning got complex and if organizations fail to use sophisticated methods towards scheduling then, they will be going to end up extinct. Agnew, M. (2013). Strategic Planning An Examination of the Role of Disciplines in Sustaining Internationalization of the University. Journal of Studies in International Education Vol 17 (2) , 183-202. The importance and value of strategic planning in the field of education was highlighted. The global educational institutions have to plan vigorously in order keep their course offering aligned with the changing and growing needs of the practical arena. The idea of foreseeing the development of new educational needs is indeed the essence of managing educational institutions in the modern era of the 21st century. The planning is also defined as predicting the future and this is the manager’s way to talk to the future. The managers are always talking to the future on their own way. The planning helps the managers in creating the future. Those business professionals who only talk to the future adapt in order to manage the future. But, the managers who plan in detail somehow end up with the power to manipulate the future to service them and their objectives. Thusly, a new organizational philosophy developed where employees are empowered. The planning took a role of providing a new ways of

Investment Promotion ( Jordan ) Case Study Example | Topics and Well Written Essays - 500 words

Investment Promotion ( Jordan ) - Case Study Example Multinational corporations are often motivated to invest in foreign countries because these locations have lower regulations which reduce compliance costs. Another reason to invest in a foreign country is to take advantage of lower materials costs. Often companies choose to establish a physical presence in a foreign country to take advantage of the demand for their product in the domestic marketplace. For instance if a country has a high demand for electronics, but the local producers are not satisfying the demand it makes sense for an electronics company to establish a physical presence in that country to exploit the business opportunity. Another reason companies penetrate certain international locations is due to governmental incentives and tax shelters. The presence of free trade agreements with the United States persuades many manufactures to operate in countries that offer these types of benefits. One of the most attractive features that Middle East countries provide to companies looking to invest in this region is a high availability of cheap labor. Due to the high employment rate in the region a company that establishes itself in the Middle East would not have any problem recruiting workers since thousands of people would apply for jobs. Jordan in particular offers several advantages to companies. Jordan offers preferential tax treatment to companies that invest in certain industries. If a company invests in rural or remote areas of Jordan the government offers a 75% tax exemption for a ten year period. Companies that invest in the Amman region are eligible for a 25% tax exemption for a ten year period. The Jordan government offers new investors a duty free privilege on imported equipment. Jordan is a particularly attractive location for U.S. investors. The Jordan-U.S. Free Trade Agreement eliminated tariffs on some Jordanian goods exported to the United States. In order fo r this benefit to

One Water, Sanjeev Chatterjee Water Project Essay

One Water, Sanjeev Chatterjee Water Project - Essay Example One Water A concern demanding worldwide attention regarding the worldwide deficiency prompted Professor Sanjeev Chatterjee to initiate an international campaign aimed at providing a solution to the emasculating endangerment of freshwater. Professor Sanjeev went ahead to propose an initiative in the university of Miami, later writing the movie One Water that highlights the endeavors communities make in trying to sustain their water needs. The theme of the movie is based on the effects that lead to the detriment of water bodies that provide clean ample water, which comes from the effects of industrialization and globalization such as pollution, heightening drought levels among others. The heart of the movie lies not only on water necessity as a physical need but also on the spiritual and physical significance of water. Professor Sanjeev elaborates on certain number key aspects that portray the need set theme of the movie. The initiative creation was geared by the Miami university campa ign through a documentation that heeds to employ the art of film to create awareness on the face of the world. The success of the documentary was immense bearing recognition from certain water deficiency stricken nations including South Africa, Columbia, India and Bahrain. This demonstration aids in the awareness for a number of remedial steps that should be emulated to secure and protect the water resources now present, while avoiding their demise. At the screening of the movie One Water, professor Sanjeev expressed the basic message of the movie â€Å"One Water was conceived as a wake-up call to the global crisis of provisioning of safe potable water in a visually compelling way.† What are the Physical and Spiritual Aspects of Water? Water in different communities holds different importance and views. The physical aspects of water are quite elaborate and are wide all over the world. Besides quenching thirst, it is used in all aspects of life. In reference to the movie, ther e are quite number of scenes that show the desperation in many as they struggle getting ample potable water for consumption. The sense in portraying the physical aspect of water is that it holds the sustainability of life. Water is life (UNESCO). In the Buddhist religion, water is a vital aspect of their religion. Buddhists use water as a purifier of objects. Aside from providing spiritual cleanliness, it also provides the physical cleanliness. Different religions have different significance of water. The Buddhists hold significance in water during the burial ceremony of an individual, symbolizing the spiritual endowment willed to the departed in the life after. The Christian aspect of water likens believing of the living water to the promise of a life in heaven. The core of Christian faith is Jesus, who was baptized in the river Jordan by john the Baptist. This attribute has built the foundation for the baptismal ground of the Christian faith. In the catholic and other Christian fa ith, the baptism rite is only valid if there is the use of water as a sign of the union with the Almighty. Additionally, jesus regards Himself as the living water, pointing out the importance of water in life. Hinduism rewards water with the power to cleanse all things. In the Hindu religion, there are seven rivers that are considered the backbone water importance

Critical analysis of ''The National Council for Voluntary Essay

Critical analysis of ''The National Council for Voluntary Organisations (NCVO)'' - Essay Example His vision has multiplied and is felt all over the world. Individuals such as S.P.Grundy could be accredited with the success and the loyalty that he has shown his friend from the commissioning before he died .He told him, Grundy â€Å" If I am scuppered I’m leaving $ 1,000 to do some of the things we talked about†. It is from this inheritance that the organization has grown to be what it is today. This is a big challenge to many organizations and they should be encouraged to partake in such kinds of acts. This has been the spirit since its inception with many companies have coming up as a result.( National Council For Voluntary Organizations) . The organizations which would essentially be regarded as projects of the NCVO include;- 1. Citizens Advice Bureaux 2. Age Concern 3. Charities Aid Foundation, 4. ACRE 5. Community Matters 6. Marriage Guidance Councils 7. SIA 8. Standard Committee of Women’s Social Services 9. Young Hostels Associations 10. Young Farmersâ €™ Club among many others These are some of the main projects that through which the NCVO has seen considerable change and impact. Most of these movements for instance the Young Farmers’ Club has gone global to reach continents such as Africa and to be incorporated into the curriculum of these schools. The company conducts its operations from its head office at Regent’s Wharf, London. NCVO as began by Edward was to do its operations in the spirit of helping the community. The organization has over 8300 organizations or members under its umbrella and makes to be the largest organization in the world to have such following. (National Council For Voluntary Organizations ) In the year 2009, the organization celebrated 90 years of serving the world in voluntary and community service. During the celebration, the company indicated that it looks forward to serving the people for another 90 years. The organization has various numbers of functions. These functions are specif ically a reflection of its vision and mission statement. The company’s vision is that whereby all people are influenced and in fact driven to make a positive impact in their diverse communities. The organization’s mission on the other side is such that it aims at being the voice of the people and to provide support for the people especially the voiceless in their communities. The organization also has certain values that it upholds and considers that for every organization under its umbrella has to observe. These values are Independence , it encourages the independence of all organizations under its umbrella, Innovation, in this the organization believes that its members are creative and it will help and uphold this value, collaboration in the sense that NCVO believes that if these organizations interact and do work as a team , then this will aid in the achievement of the goals, Inclusiveness, the NCVO appreciates that these organizations are diverse and it helps this in the sense that it focuses on including all these aspects in the work of the organization, Passion ,the NCVO believes that success of these members is driven by their passion and in so doing it shall uphold ,promote and enhance this value.( National Council for Voluntary Organizations ). Some of the aims of the organizatio

Comparing Business and Econimic Opportunities in India and China Essay Example for Free

Comparing Business and Econimic Opportunities in India and China Essay From my perspective, the main factor contributes to the difference in FDI and economic growth in China and India are institutions. There are two kinds of institutions; one is formal institution, including political system, legal system and economic system, another one is informal institution, which consists of culture, business norms and ethics. As for political system in India, which labeled as sovereign, socialist, secular, democratic republic. It is similar to America, it has the federal form of government, its central government is patterned after the British parliamentary system, and several Parties are able to take control of the nation, but the main power to control the country is the central government. Compare with Chinese communist totalitarianism, India is more democratic in terms of the political system. In other, words, it is more easier to set up your own business in India and which may absorb more capital thanks to the democratic political system in India. According to the corruption perceptions index 2012, India got the score of 36, and China got the score of 39, the lower score means the country is highly corrupt in the public sector. Therefore, China is more attractive to foreign investors in terms of the corruption level. As for political risk, thanks to corruption and the departure of several key allies for India, the government has been weakened in India, which make India less attractive for foreign investment to compare with China. As for protecting intellectual property right, the provisions of intellectual property right in India is more comprehensive than Chinese, which ensures foreign companies get an easier access to take control of intellectual property in India. According to the data from Global EDGE, Chinese government provides more protections on labors to compare with India. Which is a good sign for encouraging FDI in China. According to Ease of Paying Taxes Index on Global EDGE website, which ranks the country based on their total tax rate as well as measuring the administrative burden of paying taxes. India ranked 152 and China ranked 122; this indicates that compare with doing business in India, foreign companies may not have much pressure of paying tax for the government in China, which is positive sign for foreign companies to expanded to Chinese to get rid of the high tax rate. As for economic system, both of China and India used to be in the  command economy, but they have reformed their economy system to mixed economy in 1978 and 1991 respectively. From my perspective, the early reform of Chinese economy provides a rapid development of the economy in China, which contributes to the higher GDP compare with India now. The economic growth of India is constrained by the inadequate infrastructure, which may creates obstacles for foreign investment. As for cultures, business norm and ethic, India got a huge number of well-educated people skilled in English skill, which is easier for foreign investors to overcome the languages barriers to compare with China. The religion is a factor which foreign investor has to take into account when they want to enter India. Thanks to different religion groups in India, the core value and the norms are widely differ from different religions, which take time to understand those value and norms when doing business among Indians. According to data from The Hofstede Center, China and India almost had the same score in power distance, collectivist culture, masculinity and uncertainty avoidance, but China is more long-term oriented, the investment is tend to be more long-term projects for instance, the real estate. From my perspective, choosing India to invest is a wise decision, the main reason I recommend the India for foreign investment is that companies may not face as much as competition in India compare with China. There are a huge number of multinational firms in China; it is more difficult to be successful due to the fierce competition in China. As for India, where had a more comprehensive legal system, which can reduce the cost of doing business and improve the security of foreign investment. The democratic society may offer more opportunities for foreign investors as well. The India cannot surpass China within a short period of time because of the inadequate infrastructures; the inadequate infrastructures is the key factor which constraints the economic growth in India. It is capital and time-consuming to build infrastructures within a short period of time.

Ethical Brand Management Strategies for Fashion Industry

Ethical Brand Management Strategies for Fashion Industry Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over the years. From brand fanaticism to Brand loyalty Fashion Brands have the tendency to create a strong Brand identity amongst the minds of the consumers. Many of their brand management strategies have been successful. The global fashion industry is a giant in terms of the impact it has on economy, trade and commerce of many countries, the reach and importance of its products and the strength of its employment. Over the century, growth of the industry has been astonishing in terms of technology and revenue. The innovations had been rapid and growth exponential. Though origin of branding dates back to historical times, fashion industry is one of the industries which capitalized the most of a Brands strength. Fashion industry has a strong affinity to brand management, and most successful brand strategies like retailers Zara, Mark Spencer and Luxury designer brands like Louis Vuitton, Armani, Dior and YSL. The Brand strategy of most fashion brands revolve around the concept of differentiation of products, target customer group and building brand-consumer relationship from which is derived a Brand Personality and Identity of each brand. This identity carves a niche for the brand in the market. But there arise a few questions about this glamorous industries brand management strategy. Does a successful brand management strategy mean ethical Brand strategy? Does having a good turnover a year make a brand strategy successful? Can Ethics be inculcated in a brand strategy in an effective way? In the recent years a new concern has developed for the industries worldwide, the Ethics of business. The London fashion week, 2008 states that the fashion Industry has been caught on the issue of ethical and environmental clothing. Though researches have been made widely on Ethics and Business in most of the fields and industries very few initiatives had been made for the same in terms of brand management ethics and in particular context of Fashion and Apparel Industry. This Proposal aims in studying this less frequented topic of research yet growing concern of ethical consumerism in fashion industry, the requirements and processes involved for a brand to identify itself as a Holistic and authentic ethical brand. Scope of the Study Research Objectives, Questions and Hypotheses Research Objectives To study the brand management strategy of successful and powerful brands To understand the importance of Ethics as a critical factor for any brand strategy To analyze the effects of integrating ethics into the brand strategy and the implications of the relationship Research Questions What is a Brand strategy management? What are the successful brand strategies? What is business ethics? What is the need of Ethical Brand strategy? What are the implications of integrating ethical business and brand strategic management? Research Hypotheses Hypotheses 1 Strategic management is significant for a successful Brand Hypotheses 2 Business ethics has become an essential factor for competitive advantage of a brand Hypotheses 3 The relationship between brand management and business ethics can form an authentic ethical brand Literature Review of the Project This chapter aims to analyze the theory of the research project which is basically categorized into three broader topics of the research, namely Fashion Industry Brand Management strategy Business Ethics FASHION INDUSTRY Definition and History While fashion can be defined as the style or custom prevalent at a particular period of time adopted by the vast population in terms of clothing or behavior, it has been around from the time when people begun clothing. From 10,000 BC when men discovered a needle and loom to cloth themselves, through the Mesopotamian and Egyptian civilization where clothing got a religious meaning through the roman and Greek civilization where clothing was given an symbolization of beauty through the evolution of modern Elizabethan and Victorian era and finally to the era of influence of designers like Dior, Chanel to arrive at the Great Fashion era of today, Fashion has been ever evolving. Evolution But technically an industry for the same flourished only with the mark of Ready-to-wear invention around the beginning of 20th century. Till then tailors made cloths specific to a person, until when they found similarities of body forms of people they developed patterns which would fit more than one individual. Thus came in the Ready-to-wear garments. With the mark of 20th century the tailor shops were being turned into workshops to factories, where pattern drafting, bulk fabric cutting and sewing began. Industrial engineering and quality assurance were introduced as in other industries to yield greater quality and quantity of goods. During the era of industrial revolution the industry flourished. Thus evolved a billion dollar industry. With market being flooded with apparel products, the industry learnt the means of survival is differentiation. That is when the fashion industry started to adopt branding strategy for differentiation and creating particular identity of products that could be held in the minds of the consumers which would make them to buy the products repeatedly. Thus evolved fashion brand management strategy. Successful Fashion brands and brand philosophies Nike Just Do It The brand philosophy portrays grit, determination and passion. The products of Nike send the statement of a detached, determined, unsentimental attitude. Nike is synonymous with Cool LV Symbol of sophistication and style LV brand philosophy is tradition in combination with modernity LV products are Elegant, Practical, Prestige, Luxurious, Desirable, Stylish, Value-for-money, High-quality and Ever-lasting LV signifies Pride, Luxury and elegance Giorgio Armani Epitome of Luxury Fashion The brand founded and owned by the designer Giorgio Armani is a luxury line created by the designer catering top-notch clients with exemplary designs, style and materials that differentiates it from the regular luxury brands. The Brand Philosophy of Armani brands are based solely upon the founders personality and idea since the unique selling point of the brand is that it is Armanis! BRAND MANAGEMENT STRATEGY Brand Definition According to the American Marketing Association (AMA), A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. But in a more generic definition it could be a means of differentiation a company has over their competitors who produce similar goods. For Example: Procter and Gamble produces dental tooth paste and so do Unilever. They both have to differentiate and offer some product for their customer base that would make them loyal to the company. Thus PG created Crest and Colgate brands of toothpaste and Unilever created the Pepsodent. The name is not the brand. But the logo, symbol, the product offering, the values on the whole is the brand a company creates. brands enable a buyer to easily identify the offerings of a particular company. Psychological perspective of brand From the psychological perspective a Brand is a perception held in the minds of the consumers. Perceptions are the psychological experience of humans. Hence a brand is actually the psychological experience or view a human has about what it has to offer to them. As Scott Bedbury, a leading branding consultant in his book titled, A Brand New World rightly states Brand has become psychological concepts held in the minds of the public, where they may stay forever Brand Strategic Management Strategic management in a Brand arena is the structured analysis, decisions and actions the brand takes in order to conjure the brand identity and value which gives the sustainable competitive advantage over its competitors. Decision Analysis Action Brand strategy is the foundation laid for the creation of the brand Identity which signifies the brand promise the customer expects. A brand strategy encompasses systematic planning at each stage of branding process. Right from Realizing the mission and vision of the company, Researching and defining the target customer segment, Zeroing on the Unique Selling Proposition of the company, Differentiating from competitors Giving a personality to the brand, developing brand values, Communicating the Brand values and brand promise to the customer Until Sustaining the Brand the strategic planning, decision making is termed as the brand strategy Management. The Zara Strategic Management Definition A firm to sustain in the current competitive market scenario should formulate and implement a value creating strategy, in order to achieve strategic competitiveness. Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns. Zara has adopted what is termed as the integrated cost leadership and differentiation strategy. This strategy involves engaging in primary and support activities that allow a firm to simultaneous pursue low cost and differentiation. The Strategic Process Today a consumer has high expectations while purchasing a good or service. They demand low-priced yet differentiated products to suit their needs. To address these demands organizations engage in primary and support activities which will equip them to capitalize on both lower cost and differentiation. The objective of this strategy is to produce products of differentiated value efficiently. Efficient production provides cost leadership and the differentiation of products add unique value to it. The firms thus become strong in networking amongst the primary and secondary activities becoming competent. Zaras Strategic Process Zara has successfully adopted this strategy of cost leadership and differentiation to provide consumers with desirable fashion goods at relatively low prices. The sophisticated design team, effective managing of costs, flexible production system and total quality of management are the capabilities of Zara which gives it an strategic advantage over competitors ETHICS Definition While the world is facing the strength of business and commerce flourishing despite the economic slowdown, there is a silent movement amongst both the consumers and the organizations arousing concern for Ethical Business. Business ethics has now become the much debated topic not only because of its growing importance but also the complexity and difficulty in understanding and implementing them in a business. Human Beings have the power and ability to think and make a decision which other creations dont possess. This ability also comes with choices. And these choices require rational thinking. The humans thus should make the choice of which is right over wrong, using their knowledge, views and analytical skills. But the right and wrong are not explicit and requires tough decisions as the ethical decisions are not easy to make and demands more than what the individual or organization is ready to give. But such decisions are vital for the greater good of the organization, people and environment Evolution of Ethics Ethics is one of the few terms with no one fixed definition. It is an evolutionary concept. Its meaning and purpose is evolving as does the business. The following are the few views on ethics, The Initial definition for ethics was simple. Ethics was about doing right thing in context to morals, values and culture. This works for an individual who has personal instinct and acts according to that instinct. When it comes to an organizations perspective, defining what is the Right thing and whom or what should be the primary concern for ethical decisions the company, the shareholders, the stake holders or the whole society, ample questions arise. But inevitably men are greedy and as time progressed since 1960s various ethical issues arouse in business. From the Employee-employer relationship tensions, bribery, financial frauds and mis-management, human rights, transparency issues, environmental issues to the Intellectual property stealth and cyber crimes every issue has led onto a newer perspective and need for ethics in business. These needs were supported by various laws and codes passed on by the authoritative organizations. The developments include the earlier code of conduct and values established by companies, to the formation of ethics resource centre and corporate social responsibility movements and until the Sarbanes -Oxley Act of 2002 business ethics have fallen under strict scrutinization of these regulations. Need for Ethics Business ethics in text definition is The Principles, standards or rules that guide the organization and the organizers together in the business arena. The standards are the judging criterions for what is right or wrong and what is acceptable and unacceptable by the society at large. But various studies suggest that ethics is ever evolving phenomenon. From being Just doing the right thing to the standards and laws of judging the right thing now ethics has evolved to Business beyond profits and laws. Now Business ethics is about the Triple Bottom Line. Financial Social Environmental Ethics is now beyond just doing business without harming the society and environment. It is about doing business and also contributing to the society and environment from where they take resources for doing the business and also sell the end product or service. Thus the expectation is that while the business has growth there should also be the societal and environmental growth. This evolution of ethics gave rise to a new field in business namely the Corporate Social Responsibility. CSR is about an organization going beyond what is legal and makes most profit for the company to contributing and achieving societal benefits with interest of all stakeholders. ETHICAL BRAND MANAGEMENT STRATEGY The New Concept While the business ethics is much debated and though complex organizations are trying to interpret and implement them in business. Research and studies are conducted in this field of business ethics. But unfortunately Brand management and integration of ethics into the foundation of branding still remains unobserved. The reason for the same could be many including the major misconception that branding is all about the powerful logo and name that enables organizations to sell products and rake profits. But that is only one part of the branding. The product branding is much regarded with importance that organization branding is overlooked. This study is to understand the importance of integrating ethics into organization branding and the strategic implementation of the same. Brands today have a powerful position in the minds of the consumer. The consumers associate themselves with the brand and studies claim that bran is a Personality in the minds of the consumer. This phenomenon leads to brand loyalty or in severe case to brand fanaticism. When brand has such importance amongst its consumers and has direct impact with its activities in society and environment, there is growing demand for Ethical brands. Case study: Apple Considering the Case of one of worlds powerful brand, Apple: Apple has a perceived personality of sophistication and uniqueness in the minds of its customers and the society. But a recently one of Apples supplier manufacturer have been found guilty for chemical poisoning of 49 employees and another supplier reported to have used child labor. Though Steve jobs of Apple claim that Apple is not responsible for the same, these reports highlight lack in ethical concerns in area of production of worlds popular devices. This might pose as a threat for the brand Image Apple has created over the years and its sustainability becomes questionable. Consumers have the access to information to realize Apples sophisticated product is an end result of unacceptable work environment and child labor. Then the Brand Personality in their minds might take a change. Thus to avoid such a situation it is not an option but a necessity for Ethical brand Management Strategies. The Ethical Approach Ethical brand is perceived as an oxymoronic term by business community at large. They are regarded as two contradictory terms put together. But the real sense in perceiving them is as two complementary words working in synchronization with each other. Both is of no use when the other is insignificant. While a typical Brand Strategy aims to Establish the brand values amongst customers Create Brand Identity and market position differentiating from competitors Create and sustain brand loyal customers To maximize profit by increased sales and expansion of brand These aims are basic and essential for any organization trying to establish and sustain a brand and make the organization profitable. But as the brand grows in size, power and financially, these aims are testified for their ethical commitments and that is when they flatter undoubtedly. The Ethical approach to the same brand strategy aims would possibly be, Establish the brand values amongst customers By not just stating the values but integrating those values at each and every stage of the organization. Brand values are promise made by the organization. Create Brand Identity and market position differentiating from competitors By competing fairly, without trying to override competition unethically at any means Create and sustain brand loyal customers Without fake promises, with transparency and sustainable brand practices. To maximize profit by increased sales and expansion of brand Without bringing about any harm to the environment, society and stake holders, and also contributing to the society and environment responsibly. The table does not follow any standard code of ethics but just a perspective in which the same aims can be redesigned for an ethical brand. ETHICAL FASHION BRANDS Fashion industry is undoubtedly ever flourishing industry not only because of its size and buzz but also since it produces one of the basic commodity for which there is a ever increasing demand: Clothing. Fashion Industry is characterized by Labor intensive, customer centric, fast changing trends, extensive raw material usage, and tedious manufacturing and marketing processes. Consumers of fashion brands are loyal followers of their brands. Be it high end fashion designer brands like Dior and Armani to the mass marketing fashion brand like Zara and MS, brand followers have very high expectation of their brands. From product quality to service these brands have to live upto their brand promise. With Globalization, a brands customers have access to informations of all forms. And the rising concern of the fashion consumer is not only about how cost efficient their clothes are but also how ethical are the clothes they wear? It has to be mentioned here that the same consumers who question about ethical status of the brands also demand lower costs of quality products. As discussed earlier in ethics there are always choices, whether to provide higher ethical products and the higher cost that accompanies it to make sustainable profits whether to give lower cost, lower ethical products and still make larger profit Unfortunately most fashion brands seem to have chosen the latter option which could be viewed as the immediate best solution for the brand and customers. But is the solution sustainable is the issue of the hour. Case of Ethical Brand Failure HM Originated in Sweden in the year 1947, HM now holds 2000 stores across the world. The brand has its own base of customers and promise them fashion and quality at the best price. The corporate social responsibility of HM as stated in their sustainability report which states style and substance encompasses most of the ethical issues of fashion industry. Their sustainability vision as stated is that they follow a strategy for the business operations which ensures financial, social and environmental sustainability. But recent reports claim otherwise, Financial Times has reported that HM clothings organic cotton claims are deceptive as a test conducted on these so called organic cotton fabrics reveal a outrageous amount of genetically modified cotton, (DNA modified cotton for better productivity and anti-pest properties). It is well known that there is worldwide outrage against genetically modified crops as their ill-effects surpass the benefits they possess. Many countries have banned the cultivation and use of genetically modified cotton as they possess unforeseen threats to the consumers health, environment and the society. Here is the case of HMs failed promise. Their sustainability vision has lost its application as they committed financial, social and environmental sustainability but the reports claim the opposite. GAP Gap, claiming to be the worlds largest specialty retailer, was founded by Doris and Don Fisher in the year 1969 with San Francisco as the base. They include array of brands namely Gap, Banana Republic, Old Navy, Piperlime and Athleta. Gap now operates 3100 stores worldwide. Interestingly GAP has dedicated a separate website for the cause of the Brands social responsibility and ethical practices. The Statements and claims are powerful and brings a positive aura about the brand. Gap states that they believe not only in the basics of ethical business practices but also to embrace a broader, deeper responsibility to people and the planet. The statement states that the brand stands up to care for the stakeholders, society and the environment at large and they make choices which bring no harm to them. They also ensure the GAP customer that every time a Gap product is purchased the consumer acknowledges a Brand which cares about people and planet. But the true depth of these statements becomes questionable when GAP is now caught in the middle of quality of the work environment GAP suppliers are subjecting their workers to. The Telegraph reports about child-labor in factories in India sewing GAP garments. The Saipan Islands of the pacific, Officially under US has a legal system for setting their own immigration system which facilitated garment manufacturers to bring in cheap labor from china and use labels stating Made in USA. The large Chinese owned garment factories bring in young female workers from china and mostly south-east Asia with assurance of good salary and work environment but contrastingly with sweat shop work environment. A critical analysis of what GAP has stated as their ethical policy is strikingly in contrast with these reports. If the ethics is as integrated into Gaps vision as they claim what could be possibly be the cause of these situations in factories supplying GAP clothing? The Need for Authentic Ethical Brand The cases of GAP and HM are just examples of ethical failures in Fashion Brand management. There are many other big brands associated with ethics failure the list including Nike, Abercrombie Fitch, Calvin Klein, Wal-Mart and more. These cases plainly illustrates these companies didnt lack a vision for sustainability. They had well-structured vision and mission for sustainable ethical strategy, but what they lacked was the implementation and monitoring of the same. It is also essential to begin this process right from the basics. That is ethics and brand strategy should integrate from the fundamental and progress upwards through all processes of the brand development. Research Methods This research proposal aims in laying the foundation for the detailed dissertation to follow on developing an ethical brand strategy framework for the fashion industry. The proposal aims in locating the problems of existing ethical strategies and their implementation and monitoring systems. RESEARCH FRAMEWORK Trend Analysis Design process Sampling DESIGN MERCHANDISE Ethical check point Ethical issue Ethical Solution Approved Rejected Scheduling resource allocation Supplier Analysis Raw material procurement Sampling PLAN SOURCE Ethical check point Ethical issue Ethical Solution Approved Rejected Garment Sewing Management Fiber to fabric monitoring Marketing Ads Management Sampling PRODUCE AND MARKET Ethical check point Ethical issue Ethical Solution Approved Rejected DISTRIBUTE Warehouse management Inventory Management Transportation to showrooms Ethical check point Ethical issue Ethical Solution Approved Rejected Floor planning VM Sales feedback Sales Trend analysis SALES, ANALYSE AFTER SALES Ethical check point Ethical issue Ethical Solution Approved Rejected Research Development Human Resource Management Administration SUPPORT ACTIVITIES Ethical check point Ethical issue Ethical Solution Approved Rejected PRODUCT OF AN AUTHENTIC ETHICAL BRAND The idea of the research framework Fig is to ensure the brand can be known to be practicing an ethical strategy if and only if code of ethics is integrated at each level of process flow of product development. Description of the framework The framework is structured to highlight six vital process categories for a brand to produce the end product. The categories include Design merchandise The design and merchandising is the first stage in a fashion brand process flow, as this where the product is conceptualized and given form. The trend analysis, feasibility of design, material selection, sampling and all merchandising coordination processes takes place at this stage. This is the mind work part of the fashion product development. Plan source Planning includes the pre-production scheduling, resource allocation, backward planning and ensuring commitments. Sourcing includes procurement of raw materials for the production process. This stage requires large supplier and buyer co-ordination and resource planning. Produce and market The apparel manufacturing is the most labor intensive of all levels of product development. However automated, the actual cut, sew and pack requires ample workforce management. Marketing is where the brand transports its values to the customers and involves PR Distribute The distribution is the most important of the supply chain activities, inventory and warehouse management of finished goods, allocation planning and transportation to the showroom. Sales, analyze after sales This is where the product is made into revenue through sales. The showroom management, floor planning, visual merchandising all enable shoppers trafficking the showroom while the sales analysts analyze the sales patterns and suggest on replenishment. The after-sales services and waste management of the Brands products are areas of concern. Support Activities The support activities form the backbone of the brand process flow, which includes the essential human resource management generating, training and maintaining workforce, research development bringing about new innovations for the brands portfolio and the general administrative department taking care of the overall functioning of the brand from conceptualization to customer care. The Ethical Checkpoint The research aims in finding the feasibility of having an ethical checkpoint at every stage of product development of an apparel brand. The purpose and functionality of the ethical checkpoint could be Aim To ensure only ethically sustainable products pass through different levels of brands production process. Process Each brand should define their own ethical standards and code of ethics to be followed at each level of the Brands product development. This code of ethics should be in compliance with both global and local ethics standards in accordance to the brands demography. The function of the ethical checkpoint is to ensure that at each level of process flow the ethical standards are met and if any ethical issues arise the suitable ethical solutions are arrived at before the product pass on to the next level of the process flow. In this way the product at each level is ensured to be sustainable. Thus the brand self-monitors itself for ensuring the sustainability promise it has made to its consumers End Result The end product is not just name sake ethical but holistically ethical made by ethical standards from the scratch to the finished goods stage. Positive Impact By adopting this strategy the brand not only ensures it stays committed to the people, planet and product but also they promote positive consumerism amongst their consumers. This is one of the possible frameworks of authentic ethical brand management strategy for the fashion industry. A descriptive framework for the ethical check point could be Ethical check point Ethical issue Ethical Solution Approved Rejected

Additional Support Needs and Inclusion in Education

Additional Support Needs and Inclusion in Education Behaviour Children Mainstream Exploring Difference and Diversity As a Teacher of Additional Support Needs in a secondary school in North East Scotland I intend to investigate Difference and Diversity and the move from Special Educational Needs to Additional Support Needs and Inclusion. How it affects my own practice and that of my school. Having been a mainstream secondary school teacher for 14 years before becoming an Additional Support Needs teacher, I have learnt from experience and listening to colleagues, that behaviour seems to play a major part in the inclusive classroom. Colleagues have commented in the past that they don’t mind those children with ‘Special Needs’, it is those with behavioural difficulties which cause the problems. This train of thought is corroborated by Paul Croll and Moses (2000). They interviewed Head Teachers from both Special Schools and Mainstream, and LEA Officers. ‘The view that children whose behaviour challenged the mainstream should be in separate provision was a widespread one: â€Å"We cannot cope with EBD [emotional and behavioural difficulties] children in the mainstream.† (Primary Head) â€Å"I am very committed to integration in principle, but it is very difficult to have disturbed children in mainstream schools.† (Primary Head) â€Å"Some emotionally and behaviourally disturbed children make too great demands on staff. It’s not fair on other children.† (Primary Head) (Croll and Moses 2000, p6) Also, cited by J Allan (1999, p10), Armstrong and Galloway have noted a tendency of teachers to reconstruct children with emotional or behavioural difficulties as ‘disturbed’ (1994:179), with the implication that these are outside the responsibilities of mainstream classroom teachers. It is for this reason I intend to look at the behaviour of a small group of first year pupils in my classroom, and try to put into place some strategies to help reduce the frequency of unwanted behaviours, which hopefully, will go some way in promoting inclusion within my classroom practice and thus enabling them to access more mainstream classes in the future. The unwanted behaviour could stem from a number of factors including their home life, environmental influences, peer pressure, personality, self confidence and self esteem, to name but a few; which will be discussed later. When considering difference and diversity, many people think of stereotypes, such as, cultural diversity, gender differences etc. The problem with a stereotype however, is that no one individual conforms to it exactly, and yet, in the educational institute it is individuals that we are dealing with therefore, we place the emphasis on exploration of individual differences, and not stereotypes. Do these differences really mean that some children and young people are uneducable and have to be segregated and placed in special schools? Previous trains of thought were that those with ‘special needs’ would be better off in special schools. By placing them in such institutes, the education of the rest would not be hindered. According to Thomas and Loxley (2007) one of the first Special Schools in the UK was The School of Instruction for the Blind, in Liverpool 1791, also mentioned in The Warnock Report (p8). During the Nineteenth Century Special Schools were established for the blind, deaf and dumb children. During the 20th Century Special Schools grew in number until they catered for around 2% of the school population. In the early part of the century people with learning difficulties were referred to as feebleminded, imbeciles and idiots. Many of the special schools were started by voluntary organizations for pupils with specific disabilities. They were seen as more helpful and less intimidating to students with disabilities. ‘The term special educational needs began to come into use in the late 1960s as a result of increasing dissatisfaction with the terminology used in the Handicapped Pupils and School Health Service Regulations (1945), which classified handicapped children into ten categories according to their main handicap. There was, moreover, an increasing awareness of the frequency of learning and other difficulties affecting children’s progress and adjustment in ordinary schools’. (Ronald Gulliford, (Ed) 1992 p1) Before the Warnock Report it was commonly believed that special educational needs stressed that the deficits were from within the child. This came from a medical or psychological point of view which implied that the individual was in some way ‘in deficit’. The requirement for special educational provision was related to the concept of disability of mind or body. The 1944 Education Act defined 11 forms of disability but did not include groups of children who were considered to be uneducable due to the extent of their handicap. Disabilities were described in medical terms except for educational sub-normality and maladjustment which were more difficult to clarify, suggesting that there was a cut-off point between normal and abnormal. In 1970 legislation was introduced which stated that local education authorities had to make special educational provision for all types of disability, but this did not specify whether it should be in separate schools or classes. This resulted in special education being considered as that which only took place in special schools. (Sally Beveridge 1999) The Warnock committee was set up to review the provision for children with mental and physical disabilities and produced the report in 1978. It promoted a wide range of special needs, rather than discrete categories and helped to form the basis of the 1981 Education Act’s policies on special educational needs (SEN), which introduced a different approach to the definition of children with SEN: ‘A child will have a special educational need if s/he has a learning difficulty requiring special educational provision. The ‘learning difficulty’ includes not only physical and mental disabilities, but also any kind of learning difficulty experienced by a child, provided that it is significantly greater than that of the majority of children of the same age’. (1981 Education Act, p1) The Act stated that the education of children with SEN should be carried out in ordinary schools where possible. The Act emphasized an approach that is in favour of inclusion and integration, rather than separation and isolation. This approach recommended that children with special needs should be treated as individuals, and that the child should have a learning support teacher with them in the classroom, rather than being taken out of the class. Since the Warnock report and the 1981 Education Act, legislation has been gradually catching up with the recommendations. The most recent legislation is The Education (Additional Support for Learning) (Scotland) Act 2004, in which the term ‘Special Educational Needs’ has been replaced with ‘Additional Support for Learning’. The Act states that ‘A child or young person has additional support needs for whatever reason, the child or young person is, or is likely to be, unable without the provision of additional support to benefit from school education provided or to be provided for the child or young person. In relation to a prescribed pre-school child, a child of school age or a young person receiving school education, provision which is additional to, or otherwise different from, the educational provision made generally for children or, as the case may be, young persons of the same age in schools (other than special schools) under the management of the education authority for the area to which the child or young person belongs.’ (Education (Additional Support for Learning) (Scotland) Act 2004, p1) This definition seems to be similar as in the 1981 Education Act previously mentioned, although the Education (Scotland) Act 1981 did not mention that the ‘learning difficulty’ included physical and mental disabilities, as did the Act in England. Does this mean there are no real changes in policy? Is everything exactly the same as before but with a different name? The Additional Support for Learning Act introduced a new framework for supporting children and young people. The Education (Scotland) Act 1981 required education authorities to make a generalprovision in their areas to meet such needs. The 2004 Act requires education authorities to make adequate and well-organized provision for additional support as is required by the child or young person with additional support needs’. This goes further than making a general provision, such as special schools. The education authority has a duty to provide the necessary additional support to every individual child or young person who needs it to benefit from education. It also has to identify children and young people with additional support needs and to review their continuing needs and the sufficiency of steps taken to meet them. Staff and resources from within the particular schools attended by these children or young people have a role in enabling an education authority to fulfill these duties, as do staff and resources from its own services and from other agencies. (Focusing on Inclusion, p7) Children may need additional support for a wide variety of reasons. A child’s education could be affected by issues resulting from: learning environment inflexible curricular arrangements inappropriate approaches to learning and teaching more able children children with English as an additional language family circumstances homelessness parental drug or alcohol misuse children who are parents children who are carers children looked after by the local authority disability or health need motor or sensory impairment specific language impairment autistic spectrum disorder learning difficulties ADHD depression or other mental health problems social and emotional factors children who are being bullied children who are suffering racial discrimination children who are bullying children with behavioural difficulties (Govan Law Centre, internet source) This is far from being a complete list and does not mean that every child fitting one of the above categories necessarily has additional support needs. This will depend on the amount and type of support required by the individual child. There are many more factors that are now considered under The Education (Additional Support for Learning) (Scotland) Act 2004 compared with the previous Act. Children with English as an additional language are now included whereas previously they were not, they were not viewed as having special needs, but they are now recognized as needing support to access the curriculum. Also, parents now have the right to: Ask their child’s education authority to find out whether your child has additional support needs. Request a specific type of assessment and/or examination for your child when their education authority is proposing to formally identify whether they have additional support needs. Receive information or advice about a child’s additional support needs. (Enquire 2006) All local authorities should have policies in place to ensure they are abiding by the act. The authority in which I work has various policies and guidelines in place, including: Policies Access to Education for Pupils with Disabilities/Additional Support Needs Strategy 2005-08 Race Equality Policy and Strategy 2005-08 Sensory Support Service Quality Assurance Policy Additional Support Needs Policy Framework. Policies Under Development Disability Equality Scheme Guidelines Guidance on the Education of Looked After Children and Young People Improving Access to the School Environment to Communication for Parents and Visitors. How good is our Educational Psychology Service Draft Snapshot. Improving Physical Access to Education. Riding for Pupils with Additional Support Needs. Safety and Good Practice on Education Excursions. Supporting Pupils access to the curriculum using ICT (ASPECTS). Swimming for Pupils with Additional Support Needs. Guidelines Under Development Autism Support. English as an Additional Language. Integrated Assessment Framework Draft Operational Guidelines Motor Coordination Difficulties. Sensory Support Service Guidelines. The Additional Support Needs Policy Framework was produced in January 2007 as 6 Pathways to Policy booklets and the principles behind the policy are printed in each booklet: ‘The Additional Support Needs Policy Framework and the Pathways to Policy Pack for Supporting Children’s and Young People’s learning ensure that all children and young people are provided with the necessary support to help them work towards achieving their full potential with respect to their personality, talents and mental and physical abilities. It promotes collaborative working among all those supporting children and young people’. In September 2005 HM Inspectorate of Education was asked by Scottish Ministers to monitor and evaluate the consistency, effectiveness and efficiency of education authorities in implementing the Education (Additional Support for Learning) (Scotland) Act 2004 and to ensure that procedures for implementation were in line with the duties of the Act 2004 and the associated Code of Practice. In 2007 HMIE produced the Report on the implementation of the Education (Additional Support for Learning) (Scotland) Act 2004. The report states that most authorities were effective in ensuring that their procedures for implementing the Act were in line with the duties of the Act and the associated Code of Practice. The most effective had built on existing good practice and developed joint strategic approaches with other agencies to meet the needs of children and young people with additional support needs. However, authorities varied in their effectiveness in implementing the key requirements of the Act. (HMIE 2007) The report provided guidelines for improvement and was made available to schools in February 2008, to enable them to evaluate their implementation and effectiveness of current legislation; the Education (Additional Support for Learning) (Scotland) Act 2004 and Inclusion. Following this report some schools including the school, in which I work, are holding CPD sessions for staff on the implementation of the Act and Inclusion, and ways forward. Inclusion is not a new phenomenon, it has been recommended in educational legislation since the Warnock Report in 1978. In fact it has been spoke about during the 1960’s, As cited by Josephine Jenkinson, Dunn’s (1968) argument against segregated special education and in favour of integration was that advances in the development of individualized, self-paced curricula in regular education would allow students with disabilities to be accommodated in the regular class, if they were provided with a programme designed by a specialist teacher to meet their needs and in which they could progress at their own pace. Integration could be made possible by radical departures in school organization, involving a greater emphasis on team teaching, ungraded classes and flexible groupings. (Jenkinson, 1996. p 15-16) This implies that there should be a change in the curriculum and how it is delivered, to meet the needs of all pupils, and that specialist teachers should be working with classroom teachers to plan and deliver the curriculum. Historically â€Å"integration† was the term used in the 1980s, but this came to be seen as placing disabled children in a mainstream setting, without providing the support they required and allowing them to be there as long as they were able to fit into the existing systems and cultures. It is now acknowledged that the inclusion of disabled, and children with additional needs, involves going much further, and changing the policies, practices and attitudes within the school. The Centre for Studies on Inclusive Education provides the following definitions of inclusion in education, from the Index for Inclusion in education (Booth and Ainscow 2002), also cited by Thomas and Vaughan 2004 (p183): Valuing all students and staff equally. Increasing the participation of students in, and reducing their exclusion from, the cultures, curricula and communities of local schools. Restructuring the cultures, policies and practices in schools so that they respond to the diversity of students in the locality. Reducing barriers to learning and participation for all students, not only those with impairments or those who are categorized as `having special educational needs. Learning from attempts to overcome barriers to the access and participation of particular students to make changes for the benefit of students more widely. Viewing the difference between students as resources to support learning, rather than as problems to be overcome. Acknowledging the right of students to an education in their locality. Improving schools for staff as well as for students. Emphasizing the role of schools in building community and developing values, as well as in increasing achievement. Fostering mutually sustaining relationships between schools and communities. Recognizing that inclusion in education is one aspect of inclusion in society. (Centre for Studies on Inclusive Education, internet source) Why do we need inclusion? Whatever their disability or learning difficulty children have a part to play in society after school. An early start in mainstream playgroups or nursery schools, followed by education in ordinary schools and colleges, is the best preparation for an integrated life. Education is part of, not separate from, the rest of childrens lives. Disabled children can be educated in mainstream schools with appropriate support. As discussed by Ainscow (1999), Inclusion is a feature of the Salamanca Statement which was agreed by 92 governments and 25 international organizations in 1994. ‘The statement argues that regular schools with an inclusive orientation are the most effective means of combating discriminatory attitudes, building an inclusive society and achieving education for all’.( Ainscow 1999, p74) Cited by Thomas and Vaughan (2007), Rustemier argues that segregated schooling breaches all four principles underpinning the 1989 United Nations Convention on the Rights of the Child. These principles are: Non-discrimination (Article 2) – all children should enjoy all rights without discrimination and on the basis of equality of opportunity; The best interests of the child (Article3); The right to life, survival and development (Article 6) – development is meant in its broadest sense, including physical health but also mental, emotional, cognitive, social and cultural, and ‘to the maximum extent possible’; and The views of the child (Article 12) – children have the right to be heard and to have their views taken seriously in matters affecting them. Rustemier goes on to argue that inclusion has come to mean almost everything but the elimination of exclusion. And that the current education system excludes and segregates large numbers of children from mainstream education because of learning difficulty, disability, and behaviour, despite claiming to have inclusion as its goal. (Thomas and Vaughan, 2004, p 23-24). Joe Whittaker discusses, in an article which appeared in the Greater Manchester of Disabled People’s Magazine ‘Coalition’, the damage he believes is inflicted on disabled children and their local communities by a system of special schooling and segregation. He further argues that inclusive education will be prevented from being implemented in any meaningful way whilst this system continues. ‘Over the last 50 years different governments have told us that we are moving towards integration, where disabled children and non-disabled children work together in the same school and where everyone has equal opportunities. However, simultaneously the same governments have stated that there will always be a need for some children to go to segregated special schools, and legislation was introduced to ensure this would happen’. (Joe Whittaker 2001: pp. 12-16) [See appendix1] Despite the United Nations Convention on the Rights of the Child, and the growing number of people in favour of Inclusive mainstream schools and the closure of Special Schools, Government statistics show that there has been an increase in the number of Independent Special Schools in Scotland over the past few years. The number of publicly funded special schools in individual areas of Scotland has also changed. Some areas such as east Ayrshire show an increase while others show a decrease in the number of special schools. There has been a significant increase in pupils with Additional Support Needs attending both Primary and Secondary mainstream schools. There has also been an increase in the number of pupils with IEP’S attending mainstream secondary schools. [See tables1, 2: appendix 2] There are many reasons why secondary pupils are deemed to need additional support in school. According to the statistics there are 1,816 pupils with Social, emotional and behavioural difficulty; 1,403 of these being boys and only 413 girls. The statistics show that there are significantly more boys with additional support needs than girls. [See table4, appendix 2] A Scottish Executive National Statistics Publication gives the following information, along with the statistic tables in appendix 2: Special schools There were 34 independent special schools in 2004, compared to 33 schools in 2003, and 32 in 2002. There were 1,132 pupils in independent special schools in 2004, an increase of eight per cent over 2003. There were 334 teachers (FTE) in independent special schools in 2004, a 17 per cent increase from 2003. There were 3.4 pupils per teacher in 2004, a decrease from 3.7 in 2003. Special Educational Needs There were 1,349 pupils with a Record of Needs and/or an Individualised Educational Programme. This is an increase of 105 (eight per cent) from 2003. The largest categories of main difficulty of learning were social, emotional and behavioural difficulties (22.6 per 1,000 pupils) and specific learning difficulties in language and/or mathematics including dyslexia (6.7 per 1,000 pupils). (Scottish Executive, Internet Source) Why is it that there seems to be more boys than girls identified as requiring Additional Needs? One reason could be that boys are seen as more boisterous than girls, thus reported as having behaviour problems, another reason could be that more assessments of boys have been carried out, compared to girls; resulting in an increase of incidences and prevalence. There is also the general assumption that girls mature more quickly than boys. Cited in ‘A study of children and young people who present challenging behaviour’ – literature review, Cole et al (1998) (1999) established that there were ten to twelve times more boys than girls in English EBD schools and over three times as many boys as girls in PRUs (Pupil Referral Units). This creates very real difficulties in ensuring that girls have a suitable peer group if they attend a ‘mixed’ EBD school (see also Cruddas and Haddock, 2001). Egelund and Hansen (2000) noted a 5:1 boy:girl ratio in segregated provision in Denmark. In Scotland, Lloyd and O’Regan (1999) report that over 80% of the pupils in specialist provision for SEBD are boys. Fortin and Bigras (1997), note that boys heavily outnumber girls in Canadian literature on EBD. (Ofsted 2005) This literature review was commissioned  by Ofsted as part of a large-scale survey to inform the report ‘Managing challenging behaviour’. Ofsted commissioned the University of Birmingham to carry out this research to inform subsequent fieldwork, and gives the assumption that the Gender imbalance is International, and Social Emotional and Behaviour difficulties is one of the categories that creates the most problems. In November 2002 BBC News Online reported Schools in England were identifying more boys than girls as needing special help with their education. ‘New statistics on the gender of those with special needs reveal for the first time that 64% are boys and 36% girls. The gender gap is even wider in the most severe cases those with formal statements of need: 72% are boys and 28% girls. Experts say the reasons are unclear but that controversially a large factor might be teachers perceptions of what constitutes problematic behaviour’. It was also reported that children with special educational needs are being turned away from schools because of fears that they could affect their position in exam league tables. Children with’ special needs’ account for almost nine-tenths of permanent exclusions from primary schools, and six-tenths of those from secondary schools. Almost five times as many boys as girls are excluded from school. This corroborates Rustemier’s argument that the education system excludes large numbers of children, especially those deemed to have ‘special needs’. The report stated that girls and boys are more or less equally likely to have physical disabilities, but boys are far more likely than girls to have specific learning difficulties, autistic disorders or emotional or behavioural problems. Medical reasons were discussed, and Richard Byers, an SEN expert in Cambridge Universitys faculty of education, was quoted as saying that some forms of special need notably autism were diagnosed much more often in boys than in girls. More and more cases of autism were being identified, so more boys were said to have SEN. But there was a bigger, greyer aspect to the issue, especially where children in mainstream schools were identified as having social, emotional or behavioural difficulties again, many more of them boys. Florid felt that we identify one kind of social, emotional or behavioural difficulty which tends to be in boys more often than girls. This might be that for all kinds of social and cultural reasons teachers perceived boys to be more problematic than girls. So there was an over-identification of boys with SEN and probably an under-identification of girls needs. The Department for Education was quoted as saying that there appears to be some evidence that professionals, including teachers, are likely to identify boys as having SEN particularly in relation to behaviour. The BBC also reported that the editor of The Journal of Research in Special Educational Needs, Lani Florian, said the gender gap might be as high as 10 to one in the case of emotional and behavioural problems. People had put forward various theories, to do with genes and hormones, for instance but none had been conclusive. It has been said that the classroom is just a friendlier environment for girls but thats just a theory too, Dr Florian said. We really dont know. (Gary Eason, BBC News online 2002) This report has been discussed by various people on a GTC forum as summarized by Allan Witherington (efacilitator) Many of the contributors have offered observations from their own experiences in the classroom that confirm the often described differences in attitude, learning style and attainment between boys and girls. Boys were said to be noisier and to lose interest more quickly, whereas girls were quieter, more reflective and better able to deal with written tasks. No-one contested the fact that the gender gap is real. A persistent theme was the need for teachers to deliver lessons offering a variety of learning experiences to cater for the different learning styles of all those in the class’. This was said to be ‘a tall order’. When discussing the quote from a DfES spokesperson as saying, There appears to be some evidence that professionals, including teachers, are likely to identify boys as having SEN particularly in relation to behaviour. The question was asked â€Å"are they suggesting that the perceptions of the professionals are incorrect? Are we just missing the sp ecial needs of girls because they are less obvious†? There seemed to be no answer to this! (GTC forum, internet source) As well as the gender issue, and it being reported that boys are more likely to be identified with Autism and EBD, according to the previously mentioned statistics table 4 (appendix 2), in 2006 there were 19 reasons for support for secondary pupils with Additional support needs compared with The 1944 Education Act which defined eleven categories of disability. Perhaps the more recent Government Policies and initiatives have contributed to the increase! With the concept of Inclusion there are now more children and young people identified with additional needs attending mainstream schools whereas in previous years they would have been segregated into special schools, the additional rights of the parents could mean that more parents are requesting assessments for their children if they think there is a problem, resulting in more children needing additional support. There are many other reasons which were not previously recognized as Special Educational Needs such as some family circumstances, bullying etc.