Marketing strategies being implemented by Contiki Australia Case Study

Marketing strategies world implemented by Contiki Australia - Case Study ExampleIntroduction Contiki Australia is a coach tour institution established in the year 1962. Major aim of the disposal is to tin organised fun and heroic tours targeted for the youth aged between 18 and 35. This part of the essay will determine the image of Contiki. backchat The judicature provides their target customers the quantify of an adventurous and organized trip enriched with tours, activities and flexible optional excursions. The image the musical arrangement portrays to its group of target customers is of an organization that provides girlish and energetic individual hassle free tours full of contingencys and fun. The organization provides diversified services to its customers. Travel is known as high involvement activity. The go with website of Contiki provides attain randomness on its travel tips, tours, videos, FAQs, virtual community, newsletters and competitions. The organization reviewed some(prenominal) aspects in order to motivate and attract new-fangled travellers. Generation Y is considered as internet generation. Youth members of generation Y have a aright sense of autonomy and independence. Therefore, the organization effectively implemented online marketing strategy in late seventies to attract the young individuals. The company website is very public with its specific niche market as they provide key information about several tour packages and services. The organization is popular among its target audiences. According to the young target audiences, the organization provides unforgettable travel experience. Contiki promises that the organization will help the customers to discover different cultures and disturb with new individuals from all over the world. Effective value creation and lead management strategy helped the organization to fulfil the demand of target audiences. According to a survey, the travellers are motivated to experience differ ent things from their radix environment. The organization has successfully developed superior value for its target customers. Rigorous understanding of motivation and inevitably helped the organization to attract young travellers in the highly belligerent global marketplace. Major objective of the scratch manager of Contiki is to build meaningful and strong bonds between the organizations and its target customers. The executives of the organization used to share several travel stories to captivate and inspire the target customers. These stories avail several common themes, such as fun, adventure and feel good factor. These stories are arbitrated from several travel videos that feature on several social networking sites and company website of Contiki. The organization incites their users to share the gravel experiences. According to the travellers, the organization provides customer oriented products and services to grab meaningful market share in this competitive global market place. Conclusion Contiki is one of the leading Australia found travel and tour organizations. The organization provides coach tour facilities to the young customers. The organization is very much popular due to several differentiated products and services. Contiki is a significant example of an organization that has developed superior value to the target customers. Question 2 Contiki tour is an Australia based organization that offers holiday and travel packages to several internal and international customers. Introduction The organization effectively tried to create value for customers through several key marketing strategies and activities. It is true that the organizations need to develop unique strategies in order to sustain in the competitive global market place. This part of the essay will discuss about the marketing activities that have been nice by Contiki to create value f